How to Craft an Effective Enterprise Product Strategy

A product strategy is a high-level plan for keeping your team aligned and working on the right things. It is a crucial artifact for any product-led organization. When it comes to an enterprise product strategy, the stakes are even higher. Here, product managers are dealing with multiple product lines, a complex network of stakeholders, and customer personas with various needs. However, by weaving the principles of a strong product strategy with the specific challenges and opportunities of the enterprise domain, product teams can set themselves up for success.