From all of Shelly’s insights, the actions product operations teams need to take for an effective product planning cycle are clear:
1. Tie your product plan and roadmap to OKRs and business goals
2. Communicate the connection between your product strategy and business objectives (ideally documented in a way that’s accessible across the business)
3. Establish a hub and center of truth for all customer feedback and insights
4. Use trends and customer evidence to support key elements in the product plan
5. Set up recurring request reviews to identify cross-domain dependencies
6. Assess new requests according to their fit to your documented product plan and how they would further business goals
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